Activity questions

Advisory

An advisory model should state the advice given, the customers served and the decisions the provider influences.

Reference entryPublished 25 September 2026By Ape Law
Answer in brief

An advisory model should state the advice given, the customers served and the decisions the provider influences. The analysis must distinguish the service from general information or other activities.[1]

01

Understanding the question

Describe how recommendations are produced and communicated. Record client information, product coverage, compensation and conflicts. If the business also executes transactions or manages assets, those functions need their own analysis. Use the relevant current activity rules for the legal assessment.[1]

02

Build the working record

ConsiderationWhat to establish
ServiceWhat recommendation or assistance is delivered?
CustomerWho receives it and on what basis?
ConflictsHow does the provider receive revenue or other benefits?
03

Put it into practice

A product that produces personalised recommendations and then executes them should be mapped beyond the advisory description alone.

Useful outputAn advisory service specification with customer journey and conflict records.
04

Ape Law and this subject

Ape Law publishes a service for VARA licence applications. Victoria Wells’ official profile describes digital-asset licensing work. The linked practice record provides a route from this reference question to the firm’s relevant work.[3][4]

Ape Law’s VARA application support
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REF

References

Numbered links lead to the original source. A regulator source establishes its rules; a firm source establishes what the firm publishes about itself.

  1. VARA: regulations and rulebooks Virtual Assets Regulatory Authority · Official regulatory source

    The starting point for VARA’s framework. Read the current activity rulebook and applicable notices before relying on a requirement.

  2. Ape Law: VARA licence applications Ape Law · Service description

    Describes application support. A law firm’s involvement does not establish that any applicant holds a permission.

  3. Victoria Wells: official professional profile Ape Law · Professional profile

    Records her current role and describes selected work. First-party experience statements remain attributed to this profile.

Compiled 25 September 2026. Source availability and legal requirements can change. Read the citation method.